MELIN - Q4 ‘25

Concept 01

Beat match video edit to chosen song. Rather than various bags in hand it’s hats on head. High quality video, thoughtful location (either scouted, green screened, or back dropped)

Tasteful memes and right scroll-inducing carousels. Establish a foothold in the styling space to ensure that the Melin Man is looking sharp.

Concept 02

Don’t This

Unengaging product imagery, cheap graphics, poor typeface choice and heirarchy.

Images containing people (heads or hands), images with depth, B-roll video of styled individuals in lifestyle scenarios

Do This

Sports In Fashion - Proof of Evolution

The rugged edges of surf, motocross, skateboarding, and other forms of extreme sport have entered the world of fashion in a big way. Lines are blurred and it’s not longer a world of segmented categories but a field of cross-pollination. Brands should feel the freedom to lean into both intentional and experimental art direction – safe and minimal is so 2014.

Fig 1-3: ERL Vamp boot

Fig 4-6: Bogey Boys, Macklemore

Fig 7-9: Municipal, Mark Walhberg